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Marketing management : Knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: By: Material type: TextTextPublication details: Boston, Mass. :: Irwin/McGraw-Hill,, c2001Edition: 6th edDescription: xx, 876 p. : ill. (some col.), maps ; 26 cmISBN:
  • 0072315571
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .P387 2001
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 PET (Browse shelf(Opens below)) Not for loan A19516
Total holds: 0

Includes bibliographical references (p. 851-858) and indexes.

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