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Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: By: Material type: TextTextPublication details: Hoboken, NJ :: J. Wiley,, c2004Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0471448451
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .M3825 2004
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.83 MCD (Browse shelf(Opens below)) Not for loan A19537
Reference Book Reference Book Alliance School of Business 658.83 MCD (Browse shelf(Opens below)) Not for loan A19536
Total holds: 0

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 8-14 of the 3rd group) and index.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

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