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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: By: Material type: TextTextPublication details: New York: Wiley,, c1998Edition: 6th edDescription: xvi, 776 p. : ill. (some col.) ; 27 cmISBN:
  • 0471170690 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .A14 1998
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.83 AAK (Browse shelf(Opens below)) Not for loan A19479
Total holds: 0

Includes bibliographical references and index.

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