Marketing research / / David A. Aaker, V. Kumar, George S. Day.

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Material type: Text

TextPublication details: New York :: Wiley,, c2001Edition: 7th edDescription: xvi, 751 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.83 AAK (Browse shelf(Opens below))	Not for loan		A19478

Total holds: 0

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Includes bibliographical references and index.

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