The marketing plan handbook / / Marian Burk Wood.
Material type:
TextPublication details: Upper Saddle River, N.J. :: Pearson Prentice Hall,, c2008Edition: 3rd edDescription: xv, 190 p. : ill. ; 25 cmISBN: - 0132237555 (pbk.)
- 9780132237550 (pbk.)
- 658.802 WOO 22
- HF5415.13 .W66 2008
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.802 WOO (Browse shelf(Opens below)) | Not for loan | A19598 |
Total holds: 0
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| 658.802 WIL Strategic Marketing Management | 658.802 WOO The marketing plan handbook | 658.802 WOO The marketing plan : | 658.802 WOO The marketing plan handbook / | 658.8020285 LIL Marketing engineering : | 658.804 AND Business Market Management (B2B) : Understanding, Creating, and Delivering Value | 658.804 AND Value Merchants |
Includes bibliographical references (p. 168-180) and index.
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