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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.

By: By: Material type: TextTextPublication details: Fort Worth :: Harcourt College Publishers,, c2002Edition: 2nd edDescription: xxvi, 469 p. : ill. ; 26 cmISBN:
  • 0030321034
Subject(s): DDC classification:
  • 658.8 FER 21
LOC classification:
  • HF5415.13 .M3586 2002
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 FER (Browse shelf(Opens below)) Not for loan A19670
Total holds: 0

Previous ed. published under title.

Includes bibliographical references and index.

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