Marketing management / / Benson P. Shapiro, Robert J. Dolan, John A. Quelch.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. :: R.D. Irwin,, 1985-<1985 >Description: v. <1-3 > : ill. ; 25 cmISBN:

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Incomplete contents:

v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.8 SHA (Browse shelf(Opens below))	Not for loan		A19674

Total holds: 0

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Previous	658.8 SHA Strategic Marketing Text and Cases	658.8 SHA Marketing Management : Strategy, Planning and Implementation	658.8 SHA Marketing Management Readings from theory to practice	658.8 SHA Marketing management /	658.8 SHA Impact Case Studies on Making Marketing Accountable	658.8 SHE Essentials of Marketing Management	658.8 SHE Essentials of Marketing Management	Next

Includes bibliographies.

v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.

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