Marketing management / / Michael R. Czinkota, Masaaki Kotabe.
Material type:
TextPublication details: Cincinnati :: South-Western College Pub.,, c2001Edition: 2nd edDescription: xxv, 598 p. : col. ill. ; 28 cmISBN: - 0324022034 (hardcover)
- 658.8 CZI 21
- HF5415.13 .C95 2001
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.8 CZI (Browse shelf(Opens below)) | Not for loan | A19677 |
Total holds: 0
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| 658.8 CZI Marketing Management | 658.8 CZI Marketing Management | 658.8 CZI Marketing : | 658.8 CZI Marketing management / | 658.8 CZI Marketing Management | 658.8 DAH Green Marketing Management | 658.8 DAT Marketing Management |
Includes bibliographical references and indexes.
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