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Marketing research essentials / / Carl McDaniel Jr., Roger Gates.

By: By: Material type: TextTextPublication details: Hoboken, N.J. :: John Wiley,, c2006Edition: 5th edDescription: xvi, 479 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0471684767 (pbk.)
Subject(s): DDC classification:
  • 658.83 MCD 22
LOC classification:
  • HF5415.2 .M3825 2006
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Donated Book Donated Book Alliance School of Business Gratis 658.83 MCD (Browse shelf(Opens below)) Available D02403
Reference Book Reference Book Alliance School of Business 658.83 MCD (Browse shelf(Opens below)) Not for loan A19684
Total holds: 0

Includes SPSS student software version 13.0 for Windows.

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

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