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Marketing research essentials / / Carl McDaniel Jr., Roger Gates.

By: By: Material type: TextTextPublication details: Hoboken, N.J. :: John Wiley,, c2006Edition: 5th edDescription: xvi, 479 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0471684767 (pbk.)
Subject(s): DDC classification:
  • 658.83 MCD 22
LOC classification:
  • HF5415.2 .M3825 2006
Online resources:
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Includes SPSS student software version 13.0 for Windows.

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

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