Marketing research essentials / / Carl McDaniel Jr., Roger Gates.
Material type:
- 0471684767 (pbk.)
- 658.83 MCD 22
- HF5415.2 .M3825 2006
Includes SPSS student software version 13.0 for Windows.
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.
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