Marketing research essentials / / Carl McDaniel Jr., Roger Gates.

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Material type: Text

TextPublication details: Hoboken, N.J. :: John Wiley,, c2006Edition: 5th edDescription: xvi, 479 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Donated Book	Alliance School of Business	Gratis	658.83 MCD (Browse shelf(Opens below))	Available		D02403
Reference Book	Alliance School of Business		658.83 MCD (Browse shelf(Opens below))	Not for loan		A19684

Total holds: 0

Includes SPSS student software version 13.0 for Windows.

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

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