Marketing research : : an applied approach / / Thomas C. Kinnear, James R. Taylor.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York :: McGraw-Hill,, c1996Edition: 5th edDescription: xxii, 888 p. : ill. (some col.), maps ; 24 cm. + 1 computer disk (3 1/2 in.)ISBN: - 0079122523 (alk. paper)
- 658.83 KIN 20
- HF5415.2 .K53 1996
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.83 KIN (Browse shelf(Opens below)) | Not for loan | A19682 |
Total holds: 0
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| 658.83 ICF Marketing Research | 658.83 KAD More Guerrilla Marketing Research | 658.83 KAD More Guerrilla Marketing Research | 658.83 KIN Marketing research : | 658.83 KIN Marketing research : | 658.83 KOL Marketing Research for Non-profit community and creative organizations | 658.83 KUM International Marketing Research |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM and compatible computers.
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