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Advertising / / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: By: Material type: TextTextPublication details: Cincinnati :: South-Western College Pub.,, c2000Edition: 2nd edDescription: xxxvii, 694 p. : col. ill. ; 29 cmISBN:
  • 0324006616 (hardcover)
Subject(s): DDC classification:
  • 659.1 OGU 21
LOC classification:
  • HF5821 .O34 2000
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Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 659.1 OGU (Browse shelf(Opens below)) Not for loan A19818
Total holds: 0

Supplementary multimedia instructional materials are available to accompany the text.

"Web site addresses": p. 649-654.

Includes bibliographical references and indexes.

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