Applications in basic marketing.

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Continuing resourceCurrent publication frequency: Annual.Publication details: Homewood, IL:: Irwin,, c1990-Description: v. : ill. ; 26 cmISSN:

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Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.8 PER (Browse shelf(Opens below))	Not for loan		A19833

Total holds: 0

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Previous	658.8 PAR Nonprofit Marketing Volume - 3	658.8 PEP Enterprise one to one :	658.8 PER Basic marketing : A global-managerial approach	658.8 PER Applications in basic marketing.	658.8 PER Essentials of Marketing: A Global Managerial Approach	658.8 PER Essentials of Marketing: A Global Managerial Approach	658.8 PER Essentials of Marketing: A Global Managerial Approach	Next

Latest issue consulted: 2004/2005.

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

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