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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: By: Material type: TextTextPublication details: New York :: Wiley,, c1995Edition: 5th edDescription: xvi, 783 p.: ill.; 26 cmISBN:
  • 0471552542
Subject(s): DDC classification:
  • 658.83 AAK 20
LOC classification:
  • HF5415.2 .A14 1995
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Donated Book Donated Book Alliance School of Business Gratis 658.83 AAK (Browse shelf(Opens below)) Available D02402
Total holds: 0

Includes bibliographical references and index.

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