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Marketing

By: Material type: TextTextPublication details: N.A.: South-Western Thomson Learning, 1996Edition: 5thISBN:
  • 0256206155
DDC classification:
  • 658.8 BER
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Item type Current library Call number Status Date due Barcode Item holds
Management CD-ROM Management CD-ROM Alliance School of Business 658.8 BER (Browse shelf(Opens below)) Available MCD0175
Total holds: 0
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658.8 BER Marketing 658.8 BER Marketing / 658.8 BER Marketing / 658.8 BER Marketing 658.8 BER Marketing 658.8 BER Marketing 658.8 BER Marketing

Ch-1 Marketing a focus on the customers
Ch-2 Linking Marketing & Corporate Strategies
Ch- 3 The Changing Marketing Environment

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