Essentials of Marketing: A Global Managerial Approach

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Material type: Text

TextPublication details: USA: Mc-Graw Hill, 2003Edition: 9thISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Management CD-ROM	Alliance School of Business	658.8 PER (Browse shelf(Opens below))	Available		MCD0195

Total holds: 0

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4. Market Diversity, Segmentation and targeting
5. Business to Business Marketing at Cummins Engine Company
6. Gathering Marketing Information

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