Contemporary Marketing: Krispy Kreme Continuing Case video (Set of 2 DVDs)

By:

Boone

By:

Kurtz

Material type: Text

TextPublication details: Australia: South- Western Thomsan Learning, 2004Edition: 11th edISBN:

0324192177

DDC classification:

658.8 BOO

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Management CD-ROM	Alliance School of Business	658.8 BOO (Browse shelf(Opens below))	Available		MCD0214

Total holds: 0

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Previous	658.8 BOO Contemporary Marketing: Case Studies 3	658.8 BOO Contemporary Marketing: Case Studies 4	658.8 Boo Contemporary Marketing: Case Studies 2	658.8 BOO Contemporary Marketing: Krispy Kreme Continuing Case video (Set of 2 DVDs)	658.8 BOR Best Practices in Personal Marketing for Professionals	658.8 BOS Modern Marketing	658.8 BOV Advertising Excellence: Commercial Reel to Accompany (Set of 2 DVDs)	Next

1. Designing Customer Oriented Marketing Strategies
2. Managing Technology and Information to achieve marketing success
3. Marketing Segmentation and Customer Behavior
4. Product Strategy
5. Pricing Strategy
6. Distribution Strategy
7. Promotional Strategy

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