Date and Time

Darwin's brands : adapting for Success Anand Halve.

By: Halve, Anand, 1955-
Material type: TextTextPublisher: New Delhi, India ; Sage Publications India Pvt Ltd. 2012Description: xvii, 168 p. : ill. ; 24 cmISBN: 9788132107156 (paper back); 8132107152 (paper back)Subject(s): Brand name products -- India | Branding (Marketing) -- India | Consumers' preferences -- India | India -- Economic conditions -- 1991-DDC classification: 658.827 HAL LOC classification: HD69.B7 | H347 2012
Contents:
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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Item type Current location Call number Status Date due Barcode Item holds
Book Book Alliance School of Business
658.827 HAL (Browse shelf) Available A21427
Total holds: 0

Includes bibliographical references.

Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.

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