Image from Google Jackets

Mastering Data Mining: The Art and Science of Customer Relationship Management

By: By: Material type: TextTextPublication details: New Delhi:: Wiley,, 2000Description: 494pISBN:
  • 9788126518258
Subject(s): DDC classification:
  • 005.74 BER
Summary: In their critically acclaimed book, Data Mining Techniques, Michael Berry and Gordon Linoff showed readers how to use data mining techniques to improve marketing and sales. In their new, book they take readers to the next level with a series of step-by-step lessons, built around 20 real-world cases illustrating how they used their techniques to solve problems.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance College of Engineering and Design CSE & IT 005.74 BER (Browse shelf(Opens below)) Available E09722
Reference Book Reference Book Alliance College of Engineering and Design CSE & IT 005.74 BER (Browse shelf(Opens below)) Not for loan E09574
Book Book Alliance School of Liberal Arts 005.74 BER (Browse shelf(Opens below)) Available LA02158
Total holds: 0

In their critically acclaimed book, Data Mining Techniques, Michael Berry and Gordon Linoff showed readers how to use data mining techniques to improve marketing and sales. In their new, book they take readers to the next level with a series of step-by-step lessons, built around 20 real-world cases illustrating how they used their techniques to solve problems.

There are no comments on this title.

to post a comment.