Mastering Data Mining: The Art and Science of Customer Relationship Management
Material type: TextPublication details: New Delhi:: Wiley,, 2000Description: 494pISBN:- 9788126518258
- 005.74 BER
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Alliance College of Engineering and Design | CSE & IT | 005.74 BER (Browse shelf(Opens below)) | Available | E09722 | |||
Reference Book | Alliance College of Engineering and Design | CSE & IT | 005.74 BER (Browse shelf(Opens below)) | Not for loan | E09574 | |||
Book | Alliance School of Liberal Arts | 005.74 BER (Browse shelf(Opens below)) | Available | LA02158 |
Total holds: 0
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In their critically acclaimed book, Data Mining Techniques, Michael Berry and Gordon Linoff showed readers how to use data mining techniques to improve marketing and sales. In their new, book they take readers to the next level with a series of step-by-step lessons, built around 20 real-world cases illustrating how they used their techniques to solve problems.
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