Global Marketing Management

By:

Keegan, Warren J

By:

Green, Mark C

Material type: Text

TextPublication details: Noida: Pearson, 2017Edition: 8Description: 476ISBN:

9789332584327

Subject(s):

Export marketing

DDC classification:

658.84 KEE

Summary: Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Donated Book	Alliance School of Business	Gratis	658.84 KEE (Browse shelf(Opens below))	Available	D05182
Book	Alliance School of Business		658.84 KEE (Browse shelf(Opens below))	Available	A24262
Book	Alliance School of Business		658.84 KEE (Browse shelf(Opens below))	Available	A24263
Book Bank	Alliance School of Business CL - Ground Floor	Book Bank	658.84 KEE (Browse shelf(Opens below))	Available	B03946
Book Bank	Alliance School of Business CL - Ground Floor	Book Bank	658.84 KEE (Browse shelf(Opens below))	Available	B03947
Book Bank	Alliance School of Business CL - Ground Floor	Book Bank	658.84 KEE (Browse shelf(Opens below))	Available	B03948
Book Bank	Alliance School of Business CL - Ground Floor	Book Bank	658.84 KEE (Browse shelf(Opens below))	Available	B03949
Book Bank	Alliance School of Business CL - Ground Floor	Book Bank	658.84 KEE (Browse shelf(Opens below))	Available	B03950
Book Bank	Alliance School of Business CL - Ground Floor	Book Bank	658.84 KEE (Browse shelf(Opens below))	Available	B03951
Book Bank	Alliance School of Business CL - Ground Floor	Book Bank	658.84 KEE (Browse shelf(Opens below))	Available	B03952
Book	Alliance School of Business		658.84 KEE (Browse shelf(Opens below))	Available	A23537
Book	Alliance School of Business		658.84 KEE (Browse shelf(Opens below))	Available	A23538
Book	Alliance School of Business		658.84 KEE (Browse shelf(Opens below))	Available	A23539
Book	Alliance School of Business SC & ST Book Bank - Mezzanine Floor		658.84 KEE (Browse shelf(Opens below))	Available	A23540
Book	Alliance School of Business		658.84 KEE (Browse shelf(Opens below))	Available	A23541
Book	Alliance School of Business		658.84 KEE (Browse shelf(Opens below))	Available	A23542

Total holds: 0

Browsing Alliance School of Business shelves, Shelving location: SC & ST Book Bank - Mezzanine Floor Close shelf browser (Hides shelf browser)

Previous			No cover image available		No cover image available			Next
Previous	658.8342 GEN Neuromarketing for Dummies	658.8342 SCH Consumer Behavior	658.84 CHE International Marketing	658.84 KEE Global Marketing Management	658.87 BHA Retail Management	658.87 LEV Retailing Management	658.87 LEV Retailing Management	Next

Includes index.

Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view

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