Big Think Strategy

By:

Schmitt, bernd H

Material type: Text

TextPublication details: Ashland: Blackstone Audio, Inc., 2007Description: Audio Book 4.5 Hours 1 DiscISBN:

9781596591622

DDC classification:

Contents:

Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively. Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Management CD-ROM	Alliance School of Business	658 SCH (Browse shelf(Opens below))	Available		ACD013

Total holds: 0

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Previous	658 SCH Innovation: A key tool for the new manager	658 SCH Megatrends of the next decade	658 SCH Cases in manufacturing management	658 SCH Big Think Strategy	658 SCM One bookfor life success: Transform yourself for peak performance	658 SEE Culture Clash	658 SEN Jalebi Management	Next

Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.
Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success.

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