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Management Information System: Managing the Digital Firm

By: By: Publication details: Noida: Pearson, 2018Edition: 15thDescription: 659ISBN:
  • 9789352865475
Subject(s): DDC classification:
  • 658.4038011 LAU
Summary: Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing or information systems, the knowledge and information that this book contains will be valuable throughout the business career. Features: This edition features all new opening, closing and Interactive Session cases. The text, figures, tables and cases have been updated through September 2016 with intensive research. · In-depth coverage of big data analytics, analysing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases and analytic platforms. · New e-commerce content describing how social tools, mobile technology and location-based services are transforming marketing and advertising. · Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacentre, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation and KMS empowering Capella.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Donated Book Donated Book Alliance Ascent College Gratis 658.4038011 LAU (Browse shelf(Opens below)) 3 Available BD4028
Donated Book Donated Book Alliance School of Business Gratis 658.4038011 LAU (Browse shelf(Opens below)) 4 Available D06134
Donated Book Donated Book Alliance School of Business Gratis 658.4038011 LAU (Browse shelf(Opens below)) 5 Available D06135
Book Book Alliance School of Business 658.4038011 LAU (Browse shelf(Opens below)) 1 Available A24219
Book Book Alliance School of Business 658.4038011 LAU (Browse shelf(Opens below)) 2 Checked out 31/07/2023 A24220
Total holds: 0

Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing or information systems, the knowledge and information that this book contains will be valuable throughout the business career.
Features:
This edition features all new opening, closing and Interactive Session cases. The text, figures, tables and cases have been updated through September 2016 with intensive research.
· In-depth coverage of big data analytics, analysing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases and analytic platforms.
· New e-commerce content describing how social tools, mobile technology and location-based services are transforming marketing and advertising.
· Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacentre, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation and KMS empowering Capella.

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