Internet Marketing: Strategy, Implementation and Practice
Material type: TextPublication details: Pearson : New Delhi, 2009Edition: 3Description: 550ISBN:- 9788131725191
- 658.872 CHA
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Book Bank | Alliance School of Business CL - Ground Floor | Book Bank | 658.872 CHA (Browse shelf(Opens below)) | Available | B04059 | |||
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658.872 CHA E-Commerce | 658.872 CHA E-Commerce | 658.872 CHA Total e-mail Marketing | 658.872 CHA Internet Marketing: Strategy, Implementation and Practice | 658.872 CHA Internet Marketing: Strategy, Implementation and Practice | 658.872 CHA Internet Marketing: Strategy, Implementation and Practice | 658.872 CHA Internet Marketing: Strategy, Implementation and Practice |
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
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