Creating Passion Brands : Getting to the heart of branding

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Material type: Text

TextLanguage: English Publication details: London: Kogan Page, 2005Description: xi+244ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.8343 EDW (Browse shelf(Opens below))	Transacted 2016-17		A12291

Total holds: 0

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Previous	658.83420954 DUT Neuromarketing in India: Understanding the Indian Consumer	658.83420954 MAJ Consumer Behaviour: Insights from Indian Market	658.8343 DEN Satisfaction	658.8343 EDW Creating Passion Brands : Getting to the heart of branding	658.8343 HAR Increasing Customer Loyalty	658.8343 HAR Harvard Business Review on Customer Loyalty	658.8343 JON What''s In a Name? : Advertising and the concept of brands	Next

Brand Management(658.827)

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