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Marketing Research

By: Material type: TextTextPublication details: Chennai: McGraw Hill Education (India) Private Limited, 2013Edition: 5Description: 627ISBN:
  • 9781259004902
Subject(s): DDC classification:
  • 658.83 BER
Online resources: Summary: The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance Ascent College 658.83 BER (Browse shelf(Opens below)) Available AC01982
Book Book Alliance Ascent College 658.83 BER (Browse shelf(Opens below)) Available AC01981
Book Book Alliance Ascent College 658.83 BER (Browse shelf(Opens below)) Available AC01919
Donated Book Donated Book Alliance School of Business Gratis 658.83 BER (Browse shelf(Opens below)) Available D05507
Total holds: 0

The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.

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