Marketing Research
Material type:
TextPublication details: Chennai: McGraw Hill Education (India) Private Limited, 2013Edition: 5Description: 627ISBN: - 9781259004902
- 658.83 BER
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Alliance Ascent College | 658.83 BER (Browse shelf(Opens below)) | Available | AC01982 | ||||
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Alliance Ascent College | 658.83 BER (Browse shelf(Opens below)) | Available | AC01981 | ||||
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Alliance Ascent College | 658.83 BER (Browse shelf(Opens below)) | Available | AC01919 | ||||
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Alliance School of Business | Gratis | 658.83 BER (Browse shelf(Opens below)) | Available | D05507 |
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| 658.83 BER Marketing Research | 658.83 BER Marketing Research | 658.83 BER Marketing Research | 658.83 BER Marketing Research | 658.83 BIR Hand Book of International Market Research Techniques | 658.83 BOL Marketing Research and Information | 658.83 BOL Marketing Research and Information |
The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.
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