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Consumer Behavior: Buying, Having and Being

By: By: Material type: TextTextLanguage: English Publication details: Noida: Pearson India Education Services Pvt. Ltd., 2020Edition: 13Description: 716ISBN:
  • 9789389552430
Subject(s): DDC classification:
  • 658.8342 SOL
Summary: Consumer Behavior: Buying, Having, and Being 13e, deepens the study of consumer behavior into an investigation of how having (or not having) certain products and services affects our lives. The authors look at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. The edition is feature-rich, and includes revised and updated content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. This content is also equipped with ample sets of discussion questions, application exercises and case studies to enable readers, especially students, to learn, understand and interpret the various aspects of consumer behavior. Of the many case studies, a few to mention are: 'Hey Alexa—What is Consumer Behaviour?' that reflects the rise of AI assistants and their implications for brand management 'Anti-Smoking Advertising—Can You Be Scared into Quitting?' that talks of persuasive attitude in advertising that discourages the use of products in contradiction to the product promotion aspect of advertising 'P&G and the Moments of Truth—Just How Many Moments Are There?' that discusses the influences on consumer decision making and the terms like FMOT, SMOT and ZMOT.
List(s) this item appears in: New Arrivals April 2025 - Business & Management
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Holdings
Cover image Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 2 Available A28686
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 10 Available A28694
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 7 Available A28691
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 5 Available A28689
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 9 Available A28693
Reference Book Reference Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 1 Not for loan A28685
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 6 Available A28690
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 4 Available A28688
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 8 Available A28692
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) 3 Available A28687
Book Book Alliance School of Business 658.8342 SOL (Browse shelf(Opens below)) Available A25160
Total holds: 0

Consumer Behavior: Buying, Having, and Being 13e, deepens the study of consumer behavior into an investigation of how having (or not having) certain products and services affects our lives. The authors look at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.


The edition is feature-rich, and includes revised and updated content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. This content is also equipped with ample sets of discussion questions, application exercises and case studies to enable readers, especially students, to learn, understand and interpret the various aspects of consumer behavior. Of the many case studies, a few to mention are: 'Hey Alexa—What is Consumer Behaviour?' that reflects the rise of AI assistants and their implications for brand management 'Anti-Smoking Advertising—Can You Be Scared into Quitting?' that talks of persuasive attitude in advertising that discourages the use of products in contradiction to the product promotion aspect of advertising 'P&G and the Moments of Truth—Just How Many Moments Are There?' that discusses the influences on consumer decision making and the terms like FMOT, SMOT and ZMOT.

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