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Type for Type: Custom Typeface Solutions for Modern Visual

Material type: TextTextLanguage: English Publication details: Hong Kong: Victionary, 2019Description: 299ISBN:
  • 9789887903420
Subject(s): DDC classification:
  • 741.6 VIC
Summary: "Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike."--Publisher's website
List(s) this item appears in: New Arrivals for the Month of March 2023 - Design
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts 741.6 VIC (Browse shelf(Opens below)) Available LA02093
Total holds: 0

"Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike."--Publisher's website

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