Ogilvy on Advertising in Digital Age

By:

Young, Miles

Publication details: London: Goodman Books, 2017Description: 288ISBN:

9781847960870

Subject(s):

DDC classification:

659.144 YOU

Summary: "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future"

List(s) this item appears in: New Arrivals for the Month of April - 2023

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	659.144 YOU (Browse shelf(Opens below))	1	Available		LA02365

Total holds: 0

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Previous	659.1092 HEG Hegarty on Advertising : Turning Intelligence Into Magic	659.10922 LOR 5 Giants of Advertising	659.10954 SIN History of Indian Advertising: In Ten-and -a -half Chapters	659.144 YOU Ogilvy on Advertising in Digital Age	659.2 RIC Public Communication Campaigns	660.20286 AHL Green Chemistry: A Textbook	660.20286 AHL Green Chemistry: A Textbook	Next

"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future"

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