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Marketing Research

By: By: Publication details: New Delhi : Wiley, 2013Edition: 11Description: 647ISBN:
  • 9788126563531
Subject(s): DDC classification:
  • 658.83 AAK
Summary: Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis and practice questions after each chapter.
List(s) this item appears in: New Arrivals for the Month of September - 2023
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.83 AAK (Browse shelf(Opens below)) Available A26299
Total holds: 0

Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis and practice questions after each chapter.

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