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Services Marketing: People, Technology, Strategy

By: By: Publication details: New Jersey: World Scientific, 2023Edition: 9Description: 665ISBN:
  • 9781944660598
Subject(s): DDC classification:
  • 658.805 WIR
Summary: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples. This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
List(s) this item appears in: New Arrivals for the Month of November - 2023
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 5 Available A26960
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 2 Available A26957
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 9 Available A26964
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 8 Available A26963
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 3 Available A26958
Reference Book Reference Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 1 Not for loan A26956
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 10 Available A26965
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 6 Checked out 06/12/2024 A26961
Book Book Alliance School of Business 658.805 WIR (Browse shelf(Opens below)) 7 Available A26962
Book Book Alliance School of Business SC & ST Book Bank - Mezzanine Floor 658.805 WIR (Browse shelf(Opens below)) 4 Available A26959
Total holds: 0

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.

This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

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