Advertising and Promotion: An Integrated Marketing Communications Perspective

By:

Belch, George E

By:

Publication details: Chennai: McGraw Hill Education (India) Private Limited, 2021Edition: 12Description: 712ISBN:

9789354600807

Subject(s):

DDC classification:

659.1 BEL

Summary: This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text

List(s) this item appears in: New Arrivals for the Month of November - 2023

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	5	Available	A27034
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	13	Available	A27042
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	26	Available	A27055
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	2	Available	A27031
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	28	Available	A27057
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	14	Available	A27043
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	15	Available	A27044
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	17	Available	A27046
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	16	Available	A27045
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	29	Available	A27058
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	19	Available	A27048
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	4	Available	A27033
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	21	Available	A27050
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	3	Available	A27032
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	7	Available	A27036
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	24	Available	A27053
Book	Alliance School of Business SC & ST Book Bank - Mezzanine Floor	659.1 BEL (Browse shelf(Opens below))	18	Available	A27047
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	12	Available	A27041
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	9	Available	A27038
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	20	Available	A27049
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	22	Available	A27051
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	30	Available	A27059
Reference Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	1	Not for loan	A27030
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	8	Available	A27037
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	6	Available	A27035
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	25	Available	A27054
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	27	Available	A27056
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	10	Available	A27039
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	23	Available	A27052
Book	Alliance School of Business	659.1 BEL (Browse shelf(Opens below))	11	Available	A27040

Total holds: 0

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This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text

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