Consumers

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Series: McGraw-Hill/Irwin series in marketingPublication details: Boston: McGraw-Hill Publishing Co., 2002Edition: 1Description: 750ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	Alliance School of Design	658.8342 ARN (Browse shelf(Opens below))	Available		LA03060

Total holds: 0

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Previous	658.827 WHE Designing Brand Identity: An Essential Guide for the Entire Branding Team	658.83 GOY Dum Dum Bullet : Adventures of a Corporate Soldier : Real Life Lessons in Marketing and Advertising	658.83 JEF Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know	658.8342 ARN Consumers	659.1 SHO 10 Principles of Good Advertising	659.1092 HEG Hegarty on Advertising : Turning Intelligence Into Magic	686.224 TRI Type Design: Radical Innovations and Experimentation	Next

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