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HBRs 10 Must Reads on Strategic Marketing

By: Publication details: Boston: Harvard Business Review Press, 2013Description: 206ISBN:
  • 9781422189887
Subject(s): DDC classification:
  • 658.802 HBR
Summary: Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Theodore Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.802 HBR (Browse shelf(Opens below)) Available A27537
Total holds: 0

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing
by putting it—and your customers—at the center of your business.

Leading experts such as Theodore Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in
Create products that perform the jobs people need to get done
Get a bird’s-eye view of your brand’s strengths and weaknesses
Tap a market that’s larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing

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