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Fashion Marketing

By: Publication details: Oxford : Wiley-Blackwell, 2009Edition: 3Description: 260ISBN:
  • 9781405139533
Subject(s): DDC classification:
  • 746.92 EAS
Summary: Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts Alliance School of Design 746.92 EAS (Browse shelf(Opens below)) Available LA03280
Total holds: 0

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

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