Creative Illustration

From the original 1947 jacket: Beginning logically with line, the author next takes up the interdependencies of tone and color and then how to use these three fundamentals to create good pictures. Next comes the idea, the emotion, the psychology behind the picture. Finally, he gives a practical analysis of the various fields open to the illustrator: magazine advertisements, outdoor posters, display and calendar advertising, magazine covers and book jackets, and story illustration. The book ends with a stimulating discussion of experiment and study, and includes some extremely useful general advice to the young commercial artist. There are hundreds of Mr. Loomis's own drawings throughout the book, and twenty-two pages of illustrations in full color.
Intended for the artist who wishes to make illustration a career, rather than for the early efforts of the beginner or for those who draw for a hobby, Creative Illustration is a real professional course in the subject, worth many times its price.