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Paul Rand: Inspiration and Process in Design

By: By: Publication details: New York: Moleskine Books Princeton Architectural Press , 2019Description: 144ISBN:
  • 9781616898595
Subject(s): DDC classification:
  • 741.6092 BEL
Summary: Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts Alliance School of Design 741.6092 BEL (Browse shelf(Opens below)) Available LA03771
Book Book Alliance School of Liberal Arts Alliance School of Design 741.6092 BEL (Browse shelf(Opens below)) Available LA03447
Total holds: 0

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

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