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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

By: By: Publication details: New York: W. W. Norton & Company, 2023Description: 336ISBN:
  • 9780393354355
Subject(s): DDC classification:
  • 658.872 PAR
Summary: Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance Ascent College 658.872 PAR (Browse shelf(Opens below)) Available AC01781
Reference Book Reference Book Alliance Ascent College 658.872 PAR (Browse shelf(Opens below)) Not for loan AC01780
Total holds: 0

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.

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