Business Essentials

Ebert and Griffin's Business Essentials captures the integral role of economic, political, social, and technological factors in global economies and businesses. It emphasizes the need for students to be aware of the challenges faced by companies and individuals operating in today's business environment, and of the measures put in place by them to mitigate these challenges.
The thirteenth edition includes new and updated real-world case studies and research findings that explore contemporary topics such as the COVID-19 pandemic, the resulting economic fallout, the United Kingdom's withdrawal from the European Union, leadership in a virtual world, and workplace bullying.
Key Features
Real-world cases introduce organizations such as Spotify, IKEA, Netflix, and The Body Shop. offering students insights into their growth and operation.
Integrative Learning Portfolio and Managing in Turbulent Times discuss the practical application of business concepts.
Exercising Your Ethics asks students to examine ethical dilemmas that employers and employees face in the workplace and to think critically about how they would approach and resolve them.
Finding a Better Way provides examples of organizations that are adopting unique ways to meet business challenges. New examples explore the rise of the gig economy, Venmo, trends in retailing, and more.
Entrepreneurship and New Ventures introduces students to entrepreneurs who have really made a difference in large firms and smaller start-ups. Coverage includes brands that offer luxury items to customers at affordable prices, women entrepreneurs in international business, and meal delivery services.
Available separately for purchase is MyLab Intro to Business for Business Essentials, the teaching