Retail Analytics: The Secret Weapon

By:

Cox, Emmett

Publication details: New Jersey: John Wiley & Sons, 2012Description: 164ISBN:

9781118099841

Subject(s):

DDC classification:

658.87 COX

Summary: Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.87 COX (Browse shelf(Opens below))	Not for loan		A27675
Book	Alliance School of Business	658.87 COX (Browse shelf(Opens below))	Available		A27676

Total holds: 0

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Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.

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