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Why Fonts Matter

By: Publication details: Berkeley, CA: Gingko Press, 2016Description: 144ISBN:
  • 9781584236313
Subject(s): DDC classification:
  • 741.6 HYN
Summary: Sarah Hyndman invites you to consider your emotional response to type. Each font or typeface has a different personality that influences your interpretation of the words you are reading. Understand the science of how fonts influence what you read by setting a scene, working subconsciously, sometimes even changing the meaning of words right before your eyes. Explore how fonts influence us as consumers; find out Why Fonts Matter and discover how becoming consciously aware of the emotional life of fonts is not just enlightening, but can ultimately give you more control over the decisions you make. Discover the unique characteristics of fonts and what they reveal about your own personality! • Explore how you respond to fonts emotionally, and how you can use this to your advantage! Get a taste for typefaces with font-oriented recipes, and be amazed that fonts have the power to alter the taste of your food!
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts Alliance School of Design 741.6 HYN (Browse shelf(Opens below)) Available LA03938
Total holds: 0

Sarah Hyndman invites you to consider your emotional response to type. Each font or typeface has a different personality that influences your interpretation of the words you are reading. Understand the science of how fonts influence what you read by setting a scene, working subconsciously, sometimes even changing the meaning of words right before your eyes.
Explore how fonts influence us as consumers; find out Why Fonts Matter and discover how becoming consciously aware of the emotional life of fonts is not just enlightening, but can ultimately give you more control over the decisions you make.
Discover the unique characteristics of fonts and what they reveal about your own personality!
• Explore how you respond to fonts emotionally, and how you can use this to your advantage!
Get a taste for typefaces with font-oriented recipes, and be amazed that fonts have the power to alter the taste of your food!

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