Universal Principles of UX : 100 Timeless Strategies to Create Positive Interactions Between People and Technology

Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories. For those who, like me, have long been confused by the speedy evolution from design to UX/UI, Irene Pereyra’s elegantly designed and exceptionally written book is an essential user experience. In analog terms, a godsend."―Steven Heller, author and co-chair, MFA Design, Designer as Entrepreneur, School of Visual Arts, NYC. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.