Ad Serving Technology : Understand the Marketing Revelation that Commercialized the Internet

By:

Cristal, Gregory

Publication details: Publishing Platform: Createspace Independent , 2014Description: 595ISBN:

9781484867570

Subject(s):

Internet Advertising

DDC classification:

659.144 CRI

Summary: Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising. Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet's favorite new media channel.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	659.144 CRI (Browse shelf(Opens below))	Available		A27754

Total holds: 0

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Previous	659.113 SPR ADS to Icons	659.132 SCH How to Write a Good Advertisement : A short course in copywriting	659.133 HUG Buzzmarketing	659.144 CRI Ad Serving Technology : Understand the Marketing Revelation that Commercialized the Internet	659.2 ALS 18 immutable laws of corporate reputation : Creating, protecting and repairing your most valuable asset	659.2 ALS 18 Immutable Laws of Corporate Reputation	659.2 ANT Crisis communication	Next

Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time.
Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for.
Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising.
Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet's favorite new media channel.

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