Digital Marketing: Strategies for Online Success

By:

Parkin, Godfrey

Publication details: Mount Joy: IMM Lifestyle Books., 2009Description: 272ISBN:

9781847734877

Subject(s):

Digital Marketing

DDC classification:

658.872 PAR

Summary: Understanding the impact of the internet and the power of online consumers is essential to the success of each and every business. Digital Marketing: Strategies for Online Success breaks down this complex subject into easy-to-understand points, presenting a comprehensive guide for success in digital marketing. This book provides key strategies on every aspect of ecommerce. It includes: an essential step-by-step guide to developing low-risk business strategies the principles of designing a website to work as a successful business tool • guidelines on how to maximize the effectiveness of search engines, email marketing and online advertising • key advice on how to expand business brand awareness and increase sales. Indispensable for any company wishing to remain relevant and to exploit new opportunities in today's digital environment. Godfrey Parkin has founded a series of pioneering web-centric marketing businesses across the globe. He is an internationally Precognized figure in his field. He runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement and global branding.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.872 PAR (Browse shelf(Opens below))	Available		A27799

Total holds: 0

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Previous	658.872 NEL Building Electronic commerce with Web database constructions	658.872 PAP E-Buisiness	658.872 PAP E-business :	658.872 PAR Digital Marketing: Strategies for Online Success	658.872 PEA सवाल ही जवाब हैं (Questions are the answers)	658.872 PER E-Commerce	658.872 PHI E-Business Strategy: Text and Cases	Next

Understanding the impact of the internet and the power of online consumers is essential to the success of each and every business. Digital Marketing: Strategies for Online Success breaks down this complex subject into easy-to-understand points, presenting a comprehensive guide for success in digital marketing. This book provides key strategies on every aspect of ecommerce. It includes:
an essential step-by-step guide to developing low-risk business strategies the principles of designing a website to work as a successful business tool
• guidelines on how to maximize the effectiveness of search engines, email marketing and online advertising
• key advice on how to expand business brand awareness and increase sales. Indispensable for any company wishing to remain relevant and to exploit new opportunities in today's digital environment. Godfrey Parkin has founded a series of pioneering web-centric marketing businesses across the globe. He is an internationally Precognized figure in his field. He runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement and global branding.

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