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Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics

By: Publication details: Cham, Switzerland: Springer International Publishing, 2019ISBN:
  • 9783319977874
Subject(s): DDC classification:
  • 658.514 RED
Summary: Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.514 RED (Browse shelf(Opens below)) Available A28061
Book Book Alliance School of Business 658.514 RED (Browse shelf(Opens below)) Available A28060
Total holds: 0

Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.

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