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Entrepreneurship

By: By: Publication details: Chennai: McGraw Hill India, 2020Edition: 11Description: 558ISBN:
  • 9789390113309
Subject(s): DDC classification:
  • 658.421 HIS
Summary: Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important web sites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of today's’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.Chapter on Indian start-up ecosystem five new india-based book-end case studies four new opening cases on Indian entrepreneurs list of important web sites and numerous boxed summaries of news articles
List(s) this item appears in: New Arrivals April 2025 - Business & Management
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.421 HIS (Browse shelf(Opens below)) Available A28669
Total holds: 0

Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important web sites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of today's’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.Chapter on Indian start-up ecosystem five new india-based book-end case studies four new opening cases on Indian entrepreneurs list of important web sites and numerous boxed summaries of news articles

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