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Visual Merchandising for Fashion

By: By: Series: Basics Fashion ManagementPublication details: London: Bloomsbury Visual Arts, 2022Edition: 2Description: 220ISBN:
  • 9781350071599
Subject(s): DDC classification:
  • 746.920688 BAI
Summary: Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
List(s) this item appears in: New Arrivals May 2025
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Design Alliance School of Design 746.920688 BAI (Browse shelf(Opens below)) Available LA04996
Total holds: 0

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.

As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.

This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

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