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Advanced Web Metrics With Google Analytics

By: By: Publication details: Canada: John Wiley & Sons, 2012Edition: 3Description: 574ISBN:
  • 9781118168448
Subject(s): DDC classification:
  • 006.3 CLI
Summary: Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more RC-building tips and techniques than ever, Want to become proficient using all of Google Analytics' powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You'll find all this and more in this complete practitioner's guide. Learn how to use GA's new leatures, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line Become quickly productive with the new user interface and exciting new tools such as Multi-Channel Funnels Discover new capabilities, such as how to track mobile and social media visitors to your site and track embedded video usage Learn super workarounds and advanced techniques and tactics you can put to use immediately Follow best practices and learn from compelling, real-world examples Optimize your search engine marketing, monetize a non-e-commerce site, and track offline marketing as well as online Integrate Google Analytics data with third-party systems and applications, including your CRM system
List(s) this item appears in: New Arrivals May 2025
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Advanced Computing 006.3 CLI (Browse shelf(Opens below)) 2 Available E15890
Book Book Alliance School of Advanced Computing 006.3 CLI (Browse shelf(Opens below)) 1 Available E15889
Total holds: 0

Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more RC-building tips and techniques than ever, Want to become proficient using all of Google Analytics' powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You'll find all this and more in this complete practitioner's guide. Learn how to use GA's new leatures, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line
Become quickly productive with the new user interface and exciting new tools such as Multi-Channel Funnels
Discover new capabilities, such as how to track mobile and social media visitors to your site and track embedded video usage
Learn super workarounds and advanced techniques and tactics you can put to use immediately
Follow best practices and learn from compelling, real-world examples
Optimize your search engine marketing, monetize a non-e-commerce site, and track offline marketing as well as online
Integrate Google Analytics data with third-party systems and applications, including your CRM system

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