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Made to Stick: Why Some Ideas Hold and Others Come Unstuck

By: By: Publication details: UK: Random House, 2007Description: 323ISBN:
  • 9780099505693
Subject(s): DDC classification:
  • 302.2 HEA
Summary: In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits. Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.
List(s) this item appears in: New Arrivals October 2025 -Law
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Alliance Ascent College 302.2 HEA (Browse shelf(Opens below)) 1 Available AC02376
Book Book Alliance Ascent College 302.2 HEA (Browse shelf(Opens below)) 2 Available AC02377
Reference Book Reference Book Alliance School of Law BA/BBA.LLB 302.2 HEA (Browse shelf(Opens below)) Not for loan L11274
Book Book Alliance School of Law BA/BBA.LLB 302.2 HEA (Browse shelf(Opens below)) Available L11275
Book Book Alliance School of Law BA/BBA.LLB 302.2 HEA (Browse shelf(Opens below)) Available L11276
Total holds: 0

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.

Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.

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