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Marketing Management

By: By: Publication details: Noida: Pearson , 2025Edition: 17Description: 649ISBN:
  • 9789367138199
Subject(s): DDC classification:
  • 658.8 KOT
Summary: The 17th edition of Marketing Management by Philip Kotler, co-authored with Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, is an authoritative guide that explores the ever-changing landscape of marketing. This edition offers in-depth insights into the disruptions caused by globalization, technological advancements, and the rise of digital platforms. It equips readers with the latest strategies, frameworks, and tools necessary to navigate these shifts. The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop effective marketing strategies, and utilizing data analytics to drive informed decision-making. Now enriched with Indian case studies and perspectives on contemporary businesses, this edition strikes a perfect balance between academic rigor and practical relevance. It serves as an invaluable resource for students and professionals alike, helping them thrive in the dynamic world of marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 7 Checked out 07/11/2025 AC02547
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 2 Checked out 23/10/2025 AC02542
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 6 Checked out 28/10/2025 AC02546
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 4 Checked out 07/11/2025 AC02544
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 5 Checked out 28/10/2025 AC02545
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 3 Checked out 29/10/2025 AC02543
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 9 Checked out 07/11/2025 AC02549
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 8 Checked out 07/11/2025 AC02548
Book Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 10 Checked out 23/10/2025 AC02550
Reference Book Reference Book Alliance Ascent College 658.8 KOT (Browse shelf(Opens below)) 1 Not for loan AC02541
Total holds: 0

The 17th edition of Marketing Management by Philip Kotler, co-authored with Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, is an authoritative guide that explores the ever-changing landscape of marketing. This edition offers in-depth insights into the disruptions caused by globalization, technological advancements, and the rise of digital platforms. It equips readers with the latest strategies, frameworks, and tools necessary to navigate these shifts. The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop effective marketing strategies, and utilizing data analytics to drive informed decision-making.
Now enriched with Indian case studies and perspectives on contemporary businesses, this edition strikes a perfect balance between academic rigor and practical relevance. It serves as an invaluable resource for students and professionals alike, helping them thrive in the dynamic world of marketing.

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